Could I have found my market?

'There are four classes in Britain - the upper class, the middle class, the lower class and the evening class.'

I cannot take credit for such a wonderful quote. I think I read it in the Guardian many years ago. However, it sums up my market exactly. Life long learners. That tenacious band of students who are determined to learn something even though they may not have been very good at it at school. Like dieters, they are always in search of a new way of learning. Happily, they are an open-minded bunch of people who are prepared to try different approaches.

But how to get to them? Bookshops are the obvious way, but as most small publishers know getting a title into a bookshop is no mean feat these days. But how refreshing to find that the managers of John Smith Univeristy bookshops do their own buying. Because each university is unique with its own special blend of courses, they get to choose what is right for their shop. And most unis run evening classes. So many thanks to John Smith at Strathclyde who are taking the Nod offs. Proof, of course, is in the buying. But with covers like ours and a price that prompts a pront purchase, we have no worries on that score.

Bullish or what!