When Dominic Myers took over Waterstone's, I thought one of the first things he would do would be to get rid of those boring old posters that fill all the W's windows. So far, there's been no sign of it when I cycle along Argyle St in Glasgow. I think this month's fare is something pink and to do with Mother's Day.
Why, when such a lot of money and thought is spent on jacket design, are books not displayed in all their glory in the W's shop windows? Plus it would probably be a fun job for someone.
There could even be a bit lateral in what goes into the window. Maybe one week books with blue covers. One week it could be cookery books. One week it could be funny books. One week it could be monsters. Not paid for, of course, or else it looses its fun and independence.
The windows are what people look at and which should entice them in. The posters have always smacked of a corporate cop out. Waterstones, bring out your brightest and best window dressers and bring back a bit of wow factor.
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