By Mary Tod
As you point out, the publishing industry is undergoing severe trauma. I remember my father daying to me many years ago that the telephone industry needed to stop thinking of themselves as in the telephone business and start thinking of themselves as being in the communication business, a comment that seems obvious now but wasn't thirty or more years ago. A possible parallel for publishing is to think of themselves in (a) the content business, (b) the entertainment business, (c) the reading business, (d) the writing business. I'm sure there are more alternatives. Nothing less than a total change of perspective will do. My humble opinion :)
2 comments:
Ah - remember the plot of "The Load of Unicorn" (Cynthia Harnett) when Bendy gets apprenticed to Caxton and the reaction of his brothers? Has anything really changed?
Thanks for that, Catdu. I had never heard of this book but have now ordered one. Am looking forward to reading it.
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