Many thanks for your replies to the competition. For those of you who didn't enter, but would like to know the answer, it is La Ciociara (the literal translation is 'the woman from Ciociara' - a region of Lazio near Rome, see more image). The winners have been their prizes.
This week we are working on making the Nod offs available as downloads - both the CD and the booklet. It will make it easier for people to put them straight onto their ipods, mp3 players and phones. We may also make the booklet for sale as an actual physical item. Although an e-book is fine for reading from a screen, nothing beats the ease of a booklet that you can slip into your pocket or bag and dip in and out of when you want.
The great e-debate rumbles on in the background and how you make money from the Web. The Murdoch dynasty are planning to charge people for accessing their newspaper websites and are annoyed at the BBC whose own website is free (courtesy of public money). But nobody seems to expect to pay for information from the Web, so who knows if it will work.
And then again, if the average someone stays at a website is 60 seconds, who wants to waste time having to log in, etc. The pay-for-news will have to be very attractive for people to bother.
Until publishers forget about flogging what they have and finding out what customers wish they had (the tricky bit as the customer itself doesn't know what this might be), then there won't be much money to be made. Apple are probably the company that does this best.
1 comment:
"The winners have been their prizes."
Very Zen, as they say. Is this a version of virtue being its own reward?
(Feel free to delete my sarky quips, by the way)
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