Wednesday, 15 April 2009

Memories of the Den

Today I had a phone call from a very nice man from Dragons' Den. It was a follow up call to find out how I was doing and to see whether I would be worth following up.

In my quest for sales and marketing I try anything. Last year I appeared on Dragons' Den. It still surprises me how I got there and to what lengths I go to in terms of displacement activity. This displacement activity was to avoid coming up with a marketing plan and then following it.

So, visitors, I did enter the Den. Deborah didn't like me, Theo was bored, Peter wanted to know if he could plant thoughts into sleeping girlfriends, Duncan didn't take the Glasgow angle bait and James came up with the immortal line, 'I'm James, I'm bored, I'm out.'

I was hoping my brief appearance would set phones ringing, tills pinging and online sales sailing. Alas nothing happened. Absolute zilch. Actually, I lie. An old schoolfriend who is an ex-journalist contacted the local paper where I grew up and an article appeared which brought tears to my old mamma's eyes.

But did it do anything for sales? The answer is no. I don't know what this proves, but I wasn't reaching my market. Now a small piece in an Easyjet magazine brought thousands of visitors to the website. That was a captive interested market.

It remains to be seen whether Dragons' Den want to return to The Cupboard.

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